Meet the Team

Our team consists of highly qualified and motivated professionals, who are all experts in their field. With many years of experience in the industry, they have the expertise to provide comprehensive, first-rate services to our clients.

Steve Conley: Chief Executive Officer (CEO) BSc, FCII, APFS, Chartered Insurer and Chartered Financial Planner

Steve Conley is a member of the Transparency Task Force Advisory Group and serves as an Ambassador for this global campaigning community. He was awarded the Transparency Trophy in 2017 for advancing trust and integrity in financial services.

He led the TTF's 2017 Codes of Conduct Review examining over 70 professional bodies, trade associations, and standards boards across the UK financial services industry. This work contributed to parliamentary engagement on financial stability and market conduct.

Steve previously held senior roles within UK banking, including serving as Head of Investments within HSBC Bank plc’s UK Retail Investment Business (2008–2011), alongside positions at RBS Group and Santander.

He is the Founder of the Academy of Life Planning and has served as Chair of the British Bankers’ Association Bancassurance Steering Group.

Steve currently holds a portfolio of directorships in values-based organisations and community initiatives focused on improving transparency, accountability, and financial resilience.

He is the author of Your Money or Your Life: Unmask the Highway Robbers – Enjoy Wealth in Every Area of Your Life.

He is also the Founder of the charitable initiative Get SAFE (Support After Financial Exploitation), providing structured, trauma-informed support to individuals harmed within financial systems.

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Dipo Akinrinlade: Director BSc, MSc, Certs CII (FS)

Dipo is a former banker with experience in Treasury Operations and Strategic Planning. He is a Financial Life Planner, Entrepreneur and Founder of the Financial Freedom Academy (UK). He holds a Masters degree (with Merit) from the London Metropolitan University having obtained a BSc from the University of Lagos. Dipo holds qualifications in Mortgage Advice (CeMAP), Equity Release and Financial Administration (Life and Pensions) from the Chartered Insurance Institute (UK), He is a graduate of the Advanced Life Planning Programme (ALP) of the Kinder Institute - the world recognised gold-standard for life planning. He volunteers as a Money Adviser with his local Citizens' Advice Bureau. Dipo is the published author of the book 'Everyone Can: Taking responsibility for your financial future'.